8 Best Link Building Services Reviewed in 2025

I’ve reviewed and evaluated the most popular link building services and shortlisted the best ones to improve your website’s SEO and increase organic traffic.

8 Best Link Building Services Shortlist

Here’s my shortlist of the best link building services providers:

1. Authority Exchange – Best overall link building service
2. Linkbuilder.io – Best for global outreach
3. SEO Resellers – Best for Canadian businesses
4. LinksThatRank – Best for Anchor Text Analysis
5. Ecommerce Link Builders – Best for e-commerce sites
6. Loganix – Best for scalable solutions
7. Love To Link – Best for personalized service
8. Outreach Monks – Best for content-driven links

Building high-quality SEO backlinks can feel like an uphill battle. You might be overwhelmed trying to boost your site’s authority and search rankings. That’s where link building services come in, offering a helping hand to ease your workload.

I’ve independently reviewed best link building services to guide you through the best options available. In my experience, choosing the right service can make a significant difference in your SEO strategy. This article will walk you through my top link building service picks, focusing on providers that cater to your specific needs, whether it’s industry focus or geographic reach. 

8 Best Link Building Services Reviews

Below are my detailed summaries of the best link building services providers that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.

1. Authority Exchange – Best Overall Link Building Service

Authority Exchange is a premium link-building marketplace that enables fast, cost-free ABC link exchanges through a unique credit-based system. Designed for brands, publishers, SEO professionals, and link builders, it streamlines the process of securing high-quality, contextual backlinks without direct swaps or incremental costs. It enables SEO’s to build a natural, diverse link profile that boosts SEO safely and efficiently.

Why I Picked Authority Exchange
Authority Exchange eliminates the cost, complexity, and risk of direct link swaps by replacing them with an easy-to-use credit system. Unlike other link-building platforms, there are no per-link fees—just a flat subscription. Users leverage their existing sites or guest post network to earn credits for the links they provide, which can then be spent acquiring the links they actually need. This means unlimited link-building potential at a predictable cost.

Standout Services: The credit-based exchange system simplifies link building—no negotiations, no money changing hands, just high-quality link trading. Each link is assigned a credit value based on Ahrefs DR, ensuring fair exchanges. The strictly vetted network guarantees only trusted, high-authority links, while the three-way linking model prevents unnatural link patterns that could harm SEO.

Target Industries: Brands, publishers, SEO professionals, link builders, and businesses in niche industries looking for high-quality, contextual backlinks.

Specialties: Three-way link exchanges, credit-based backlink acquisition, vetted user base, contextual backlinks, SEO-friendly link building.

Pricing: Single user plan starts at $499/month

Trial: No free trial available

Pros

• Cost-free exchange system
• High quality, contextual links
• No direct swaps or manual negotiations

Cons

• Higher cost for teams
• Limited to vetted users only

2. Linkbuilder.io – Best for Broken Link Building

Linkbuilder.io is a link building agency that enhances SEO through high-quality backlinks, serving a diverse client base across various industries. They employ over 20 tailored link building strategies, focusing on manual outreach and relationship building.

Why I picked Linkbuilder.io: Linkbuilder.io excels in global outreach by using a variety of strategies like editorial outreach and guest posts to secure high-authority backlinks. Their focus on white-hat techniques ensures ethical practices and long-term benefits for your SEO efforts. With a commitment to transparency, they provide real-time updates and monthly reports to keep your team informed.

Standout Services: Their editorial outreach service connects your team with relevant websites and influencers, helping you acquire authoritative backlinks. Using broken link building, they identify and replace broken links with your content, providing value to both you and the website owners.

Target industries: SaaS, law, e-commerce, technology, and healthcare.

Specialties: Editorial outreach, guest posts, broken link building, white-hat techniques, and relationship building.

Pricing: Pricing upon request

Trial: No free trial available

Pros

• Over 20 link strategies
• Focus on white-hat techniques
• Real-time reporting

Cons

• Results take six months
• Limited to manual outreach

3. SEO Resellers – Best for Canadian Businesses

SEO Resellers provides white hat SEO link building services, focusing on improving website authority and visibility for diverse clients. They offer tailored strategies including local, e-commerce, and organic SEO to enhance search engine rankings.

Why I picked SEO Resellers: Focusing on Canadian businesses, SEO Resellers offers white label SEO and backlink outsourcing to meet various client needs. Their emphasis on manual link acquisition ensures compliance with Google’s guidelines, providing ethical SEO solutions. With tailored strategies, they deliver effective results for businesses seeking to enhance their online presence.

Standout Services: Their backlink cleanup service helps manage and remove toxic links, maintaining a healthy link profile for your site. Using niche relevant backlinking, they acquire links from authoritative sources, boosting your site’s credibility and search rankings.

Target industries: E-commerce, local businesses, technology, healthcare, and education.

Specialties: White hat SEO, backlink cleanup, niche relevant backlinking, white label SEO, and SEO outsourcing.

Pricing: Pricing upon request

Trial: No free trial available

Pros

• Focus on white hat techniques
• Emphasis on manual acquisition
• Experience with Canadian market

Cons

• Limited to white hat methods
• Requires ongoing investment

4. LinksThatRank – Best for Anchor Text Analysis

LinksThatRank offers high-quality backlink services designed to improve search engine rankings for a diverse client base, including industries like digital marketing and law. Their rigorous 23-point quality control process ensures genuine placements on reputable websites.

Why I picked LinksThatRank: With a focus on high-authority links, LinksThatRank provides relevant placements on genuine websites, avoiding “write for us” pages. Their strict quality control includes a 23-point review process, ensuring you receive only the best backlinks. This attention to detail makes them ideal for clients seeking reliable link building solutions.

Standout Services: They offer free anchor text analysis to optimize your link placements, ensuring relevance and quality. The hands-off service allows your team to focus on other tasks while receiving detailed reports and tracking progress effortlessly.

Target industries: Digital marketing, law, cannabis, agencies, and the casino niche.

Specialties: High-quality backlinks, 23-point quality control, genuine placements, dofollow links, and anchor text analysis.

Pricing: Pricing starts at $20 per link

Trial: Trial offers available upon request

Pros

• 23-point quality control 
• Hands-off service
• Detailed reporting

Cons

• Pricing varies by link power
• No instant trial offers
• Limited to reputable sites
• Requires bulk orders for discounts
• No existing links from same sites

5. Ecommerce Link Builders – Best for E-commerce Sites

Ecommerce Link Builders provides high-quality link building services, including guest posts and link packages, tailored for digital agencies and in-house marketing teams. Their main focus is on enhancing organic search traffic while maintaining brand reputation through strict quality control measures.

Why I picked Ecommerce Link Builders: Specializing in e-commerce sites, Ecommerce Link Builders offers done-for-you guest posts and link packages to boost your organic search traffic. Their strict quality control ensures only real backlinks from reputable publishers are used. With over 80% of clients continuing with monthly plans, they demonstrate effective results in improving search rankings.

Standout Services: Their custom packages allow your team to tailor link building strategies to specific business needs, enhancing flexibility. The agency reseller program offers white label options, enabling digital agencies to expand their service offerings seamlessly.

Target industries: Digital agencies, in-house marketing teams, e-commerce, technology, and retail.

Specialties: Guest posts, link packages, quality control, reseller program, and customizable plans.

Pricing: Pricing upon request

Trial: Trial offers available for new clients

Pros

• Done-for-you packages
• Strong client retention
• Customizable plans

Cons

• Limited to reputable publishers
• May not suit all industries

6. Loganix – Best for Scalable Solutions

Loganix provides comprehensive link building services designed to enhance online authority through high-quality, niche-specific backlinks. They cater to businesses needing strategic link placements, offering services like domain approval and content creation by U.S. and Canadian writers.

Why I picked Loganix: Loganix focuses on scalable solutions by allowing you to approve domains before links are placed, ensuring the quality of backlinks. With a dedicated account manager and strategist, they align link placements with your goals and budget. Their service is reliable, guaranteeing replacement links if necessary, making it suitable for businesses seeking controlled and strategic growth in link building.

Standout Services: Their content creation is handled by experienced U.S. and Canadian writers, ensuring high-quality and relevant content for your backlinks. With the DIY option, you can select domains yourself, giving you more control over your link building strategy.

Target industries: Digital marketing, e-commerce, technology, healthcare, and education.

Specialties: High authority backlinks, manual curation, domain approval, content creation, and strategic link placements.

Pricing: Pricing upon request

Trial: No free trial available

Pros

• Dedicated account manager
• DIY domain selection
• Content by experienced writers

Cons

• Limited to approved domains
• Turnaround time is three weeks

7. Love To Link – Best for Personalized Service

Love To Link provides high-quality backlink services, focusing on improving website rankings through blog outreach and niche edits. They serve SEO professionals and businesses looking to boost their online presence with reliable link-building strategies.

Why I picked Love To Link: Known for personalized service, Love To Link offers a fully managed solution, allowing you to select links from their extensive database. Their focus on genuine blogs with significant traffic ensures high-quality backlinks. With a money-back guarantee, they emphasize quality and customer satisfaction, making them a preferred choice for personalized link-building needs.

Standout Services: Their guest posts offer a way to secure high-quality backlinks by placing your content on relevant, authoritative blogs. Using niche edits, they enhance your SEO strategy by inserting links into existing content, which can improve your site’s authority and rankings.

Target industries: SEO professionals, digital marketing, e-commerce, technology, and online businesses.

Specialties: Blog outreach, guest posts, niche edits, SaaS backlinks, and press release backlinks.

Pricing: Pricing upon request

Trial: No free trial available

Pros

• Fully managed solutions
• Extensive link database
• Personalized service

Cons

• Limited to genuine blogs
• May not suit all industries

8. Outreach Monks – Best for Content-Driven Links

Outreach Monks specializes in creating content-driven link building strategies, offering services such as guest posting and blogger outreach. They cater to businesses seeking to enhance their online visibility through quality content and strategic link placements.

Why I picked Outreach Monks: With a focus on content-driven links, Outreach Monks crafts customized content to secure relevant backlinks for your website. Their guest posting service targets high-authority sites, ensuring quality placements that align with your SEO goals. By emphasizing unique content and strategic outreach, they help your team achieve improved search engine rankings.

Standout Services: Their guest post outreach service connects your team with high-authority websites, ensuring quality backlinks that enhance your site’s credibility. The content creation service provides tailored articles that match your niche, offering valuable content to engage your target audience.

Target industries: E-commerce, digital marketing, technology, finance, and healthcare.

Specialties: Content-driven link building, guest posting, blogger outreach, custom content creation, and strategic link placements.

Pricing: Pricing upon request

Trial: No free trial available

Pros

• Custom content creation
• Strategic outreach approach
• Tailored link building plans

Cons

• Limited to content-based strategies
• Turnaround time may vary

Other Link Building Services

Here are some additional link building services providers that didn’t make it onto my shortlist, but are still worth checking out:

• Neil Patel Digital – Best for enterprise-level campaigns
• Linkbuilding HQ – Best for affordable packages
• RhinoRank – Best for niche-specific outreach
• Authority Builders – Best for vetted link placements

What Are Link Building Services?

Link building services are specialized offerings that help improve a website’s search engine ranking by acquiring backlinks from other sites. They might offer things like:

• Guest posting on relevant blogs
• Securing high-authority backlinks
• Conducting anchor text analysis
• Providing niche-specific link placements

SEO professionals, digital marketing departments, and online businesses typically seek out link building services to enhance their site’s visibility and address the challenge of improving search engine rankings.

Link Building Services Selection Criteria

When selecting the best link building services providers to include in this list, I considered common business needs and pain points that these providers address. This included things like improving search engine rankings and acquiring high-quality backlinks. I also used the following framework to keep my evaluation structured and fair:

Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:

• Guest posting
• High-authority link placements
• Anchor text analysis
• Link detoxification
• Content creation

Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:

• Custom link building strategies
• Niche-specific outreach
• White label services
• Influencer collaborations
• Multi-language link building

Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:

• Years in operation
• Range of industries served
• Case studies provided
• Client testimonials
• Thought leadership content

Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:

• Initial consultation process
• Clarity of service offerings
• Ease of contract setup
• Speed of onboarding
• Training resources available

Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:

• Availability of support channels
• Response time to inquiries
• Quality of support resources
• Availability of dedicated account managers
• Customer satisfaction scores

Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:

• Transparency of pricing
• Cost relative to industry average
• Range of pricing plans
• Customizable pricing options
• Client ROI testimonials

Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:

• Overall satisfaction ratings
• Commonly mentioned strengths
• Commonly noted weaknesses
• Repeat business likelihood
• Specific case outcomes reported

How to Choose a Link Building Services Provider

It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:

Factor	What to Consider
Business Objectives	Ensure the provider aligns with your goals, whether it’s increasing traffic, improving SEO, or boosting brand visibility. Define clear KPIs for success.
Service Scope and SLAs	Check if they offer the specific services you need, like guest posting or link detox. Review their SLAs for response times and service guarantees.
Support Availability	Look for 24/7 support or dedicated account managers to assist your team. Quick response times can be crucial for resolving issues.
Costs and Pricing Structure	Understand their pricing models, whether flat-rate or performance-based, and ensure they fit your budget. Beware of hidden fees.
Communication and Reporting	Regular updates and transparent reporting are essential. Ensure the provider offers detailed reports on link placements and performance metrics.
Reputation and Reviews	Read customer reviews to gauge satisfaction. Look for patterns in feedback, both positive and negative, to assess reliability and effectiveness.
Customization Options	Determine if they offer tailored solutions to fit your unique needs. Custom strategies can provide more relevant and effective link-building efforts.
Industry Experience	Experience in your industry can make a big difference. Providers familiar with your field will understand specific challenges and opportunities.

Key Link Building Services

When selecting a link building services provider, keep an eye out for the following key services:

• Guest posting: Secure placements for your content on relevant blogs to gain high-quality backlinks and increase your site’s authority.
• High-authority link placements: Obtain backlinks from reputable sites to improve search engine rankings and boost credibility.
• Anchor text analysis: Evaluate and optimize the anchor text used in your backlinks to ensure they align with your SEO strategy.
• Link detoxification: Identify and remove harmful or low-quality links to maintain a healthy backlink profile and avoid penalties.
• Content creation: Develop engaging and relevant content that attracts quality backlinks and enhances your online presence.
• Custom link building strategies: Tailor the approach to fit your unique business needs and goals for more effective results.
• Niche-specific outreach: Target specific industries or niches to acquire relevant backlinks that align with your market focus.
• White label services: Offer link building solutions under your brand, allowing agencies to expand their service offerings.
• Influencer collaborations: Partner with influencers to gain backlinks and exposure through their established networks.
• Multi-language link building: Provide link building services in multiple languages to reach a diverse, global audience.

Benefits of Link Building Services

Partnering with a link building services provider offers several benefits for your team and your business. Here are a few you can look forward to:

• Improved search rankings: Gain higher search engine visibility through high-authority backlinks and strategic link placements.
• Increased organic traffic: Attract more visitors to your site by securing quality backlinks from relevant sources.
• Enhanced brand credibility: Build trust with your audience by associating your brand with reputable websites and influencers.
• Efficient resource allocation: Save time and effort by outsourcing link building to experts who handle outreach and content creation.
• Customized strategies: Benefit from tailored link building approaches that align with your specific business goals and market needs.
• Risk management: Protect your site from penalties by using white-hat techniques and conducting regular link detoxification.
• Broader reach: Expand your audience by utilizing multi-language link building and niche-specific outreach to connect with diverse markets.

Costs and Pricing Structures of Link Building Services

Link building services typically come at a custom price to accommodate various business needs, sizes, and circumstances. Providers generally work within one of the following pricing structures:

• Subscription-based: Pay a recurring fee for ongoing link building services and support.
• Project-based: Pay a one-time fee for a specific link building project or campaign.
• Scope of work (SOW): Pay based on the agreed-upon deliverables and outcomes.
• Per link pricing: Pay for each individual link acquired, with costs varying by link quality.
• Retainer model: Pay a fixed monthly fee for a set number of hours or services.

Key Factors That Influence Link Building Services Pricing

Beyond the specific pricing model, here are some additional factors that can influence the cost of link building services:

• Link quality: Higher quality links from reputable sites often cost more due to their greater impact on SEO.
• Customization level: Tailored strategies and niche-specific outreach can increase costs due to the extra effort and resources required.
• Volume of links: The number of links you need will directly affect the overall cost, with bulk orders sometimes offering discounts.
• Geographic targeting: Targeting links from specific regions or countries can affect pricing based on the complexity and availability of opportunities.
• Content requirements: If your strategy requires extensive content creation, this can add to the overall cost due to the need for high-quality writing and research.

Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect, and compare and contrast quotes more effectively.

Link Building Services: FAQs

Here are some answers to common questions about link building services:

How do I choose the right link building service provider?

To choose the right provider, consider your specific business goals and the type of links you need. Assess providers based on their experience in your industry, the quality of their backlinks, and their pricing structure. It’s also important to read reviews and ask for case studies or references to ensure their reliability.

What should I expect in terms of results and timeline?

Results can vary depending on your industry, competition, and the quality of links acquired. Generally, you might start seeing improvements in search rankings within a few months. However, link building is a long-term strategy, and consistent efforts over time yield the best results.

Are all backlinks created equal?

No, not all backlinks are equal. The quality of a backlink depends on the authority and relevance of the linking site to your industry. High-quality backlinks from reputable sites carry more weight in improving your search engine rankings than low-quality or irrelevant links.

Can link building hurt my website?

Link building can hurt your website if done improperly, such as acquiring low-quality or spammy links. It’s crucial to focus on ethical, white-hat link building practices. Working with a reputable provider ensures that your link profile remains healthy and your site avoids penalties.

How do providers typically report on results?

Providers usually offer regular reports detailing the links acquired, their source, and the impact on your search rankings. These reports should be clear and transparent, allowing you to track progress and assess the effectiveness of the strategy. Ensure your provider offers detailed reporting as part of their service.

Should I combine link building with other SEO strategies?

Yes, combining link building with other SEO strategies like on-page optimization and content marketing can enhance your overall results. A holistic approach ensures that your website is optimized for both search engines and users, improving visibility and engagement. Discuss with your provider how link building fits into your broader SEO strategy.

What’s Next?

Quit chasing shady, expensive backlinks. Quality backlinks are available on Authority Exchange. Apply now.