I’ve reviewed and evaluated the most popular backlink software and shortlisted the best ones to improve your website’s search engine ranking and enhance your link-building strategy.
Best Backlink Software Shortlist
Here’s my shortlist of the best backlink software:
- Authority Exchange – Best for natural, diverse link profiles
- BackLinkr – Best automatic linking tool
- Moz Link Explorer – Best for detailed link analytics
- Majestic – Best for large-scale link data
- BuzzStream – Best for PR outreach management
- BuzzSumo – Best for content-driven links
- Responda – Best for automated recurring campaigns
- SEOJet – Best for an intuitive interface
- Pitchbox – Best for AI-crafted email pitches
Building backlinks is a tough job, and managing it all can be overwhelming. Your team might struggle with finding quality links, tracking progress, or staying organized. That’s where backlink software comes in—it simplifies these tasks, saving you time and effort.
I’ve spent time testing and reviewing various backlink tools, and I’m here to share my insights. I aim to give you an unbiased look at the best options.
In this article, you’ll find a rundown of my top backlink software picks, each with unique strengths for link-building opportunities. Whether you’re looking for detailed analytics or outreach management, there’s something here for your needs. Let’s make link building a bit easier for you and your team.
Best Backlink Software Review
Below are my summaries of the best link building software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, and ideal use cases of each tool to help you find the best one for you.
1. Authority Exchange – Best for natural, diverse link profiles
Source high quality, contextual links.
Authority Exchange is a premium link-building marketplace that enables fast, cost-free ABC link exchanges through a unique credit-based system. Designed for brands, publishers, SEO professionals, and link builders, it streamlines the process of securing high-quality, contextual backlinks without direct swaps or incremental costs. It enables SEO’s to build a natural, diverse link profile that boosts SEO safely and efficiently.
Why I Picked Authority Exchange: Authority Exchange eliminates the cost, complexity, and risk of direct link swaps by replacing them with an easy-to-use credit system. Unlike other link-building platforms, there are no per-link fees—just a flat subscription. Users leverage their existing sites or guest post network to earn credits for the links they provide, which can then be spent acquiring the links they actually need. This means unlimited link-building potential at a predictable cost.
Key features include a credit-based exchange system that simplifies link building—no negotiations, no money changing hands, just high-quality link trading. Each link is assigned a credit value based on Ahrefs DR, ensuring fair exchanges. The strictly vetted network guarantees only trusted, high-authority links, while the three-way linking model prevents unnatural link patterns that could harm SEO.
Pricing: From $499/month
Free Trial: No trial options available
Pros
- Cost-free exchange system
- High quality, contextual links
- No direct swaps or manual negotiations
Cons
- Higher cost for teams
- Limited to vetted users only
- Requires ability to build links
2. BackLinkr – Best automatic linking tool
BackLinkr software homepage.
BackLinkr is an automatic link building tool that enhances a website’s search engine optimization by creating thousands of high-quality backlinks. It submits websites to well-established sites and aims to improve page rank across major search engines.
Why I picked BackLinkr: BackLinkr can generate a large volume of backlinks in a short period. You can choose between generating over 2,500 high-quality backlinks in a few minutes or opt for 100 premium backlinks in a few seconds, giving you the flexibility you need based on your needs and timelines. The tool utilizes well-established websites and reputable sources and can deliver good quality and quantity.
Key features include a user-friendly interface that simplifies link generation. It also offers a premium service for high-quality, hand-picked backlink building. The tool provides additional SEO utilities like a WHOIS lookup and character counter, enhancing its functionality.
Pricing: Completely free
Free Trial: Free plan available
Pros
- Quick backlink generation
- Flexible service options
Cons
- May be seen as spammy by Google
- One-size-fits-all approach
- No quality control
- No dofollow guarantee
3. Moz Link Explorer – Best for detailed link analytics
Moz services homepage.
Moz Link Explorer offers detailed insights into a website’s link profile. It provides metrics that can predict the ranking potential of domains and individual pages and allows users to monitor changes in their backlink profile over time.
Why I picked Moz Link Explorer: Moz Link Explorer provides spam score analysis to help identify potentially harmful links that could impact SEO performance and historical link data for you to compare backlink trends over time. It offers various features to help you prioritize high-value links, provide real-time updates on newly acquired links, and analyze bulk domains at once. Additionally, it has custom link export options for creating detailed reports based on your SEO strategy.
Key features include a robust index of links that ensures you have access to a vast database for analysis. The anchor text analysis helps you see how other sites are linking to you. It also offers a comparison tool to evaluate your link profile against competitors.
Pricing: From $39/month
Free Trial: 30-day free trial
Pros
- Detailed link metrics
- Spam score alerts
- Large link index
- Effective anchor text analysis
Cons
- No live link indexing
- Limited niche filtering
- Not real-time link tracking
- No direct outreach tools
- Less backlink spam removal
4. Majestic – Best for large-scale link data
Majestic operates its webpage crawler, maintaining one of the largest link indexes globally. This big database enables users to conduct in-depth analyses of backlink profiles, track link acquisition trends over time, and evaluate the quality and quantity of inbound links using proprietary metrics.
Why I picked Majestic: Majestic has the Trust Flow metrics that measure a website’s trustworthiness based on its link sources, and the Citation Flow metrics that evaluate the overall number of backlinks. This combination helps you distinguish between high-quality and spammy backlinks. Its bulk backlink analysis feature is for comparing multiple domains simultaneously, helping you with competitive research and large-scale SEO campaigns.
Key features include a Google Sheets plugin for easy data integration, which simplifies data management. The Clique Hunter tool helps identify common backlinks among competitors. Majestic also provides an API for developers to create custom applications using its datasets.
Pricing: From $$41.67/month (billed annually)
Free Trial: Free plan available
Pros
- API for custom applications
- Fresh and historic indexes
- Useful for large datasets
Cons
- No keyword tracking
- No direct outreach features
- Limited real-time updates
- Requires technical knowledge
5. BuzzStream – Best for PR outreach management
BuzzStream streamlines link building outreach and digital PR efforts by automating the process of discovering contact information and social profiles for potential link prospects. The platform’s CRM functionality enables teams to manage communications, and track campaign progress, ensuring no opportunities are missed.
Why I picked BuzzStream: BuzzStream excels in helping you discover and manage outreach opportunities. It offers an integrated CRM-like experience where you can store contact details, monitor communication history, and segment prospects based on outreach stages. Its automated prospecting tool scrapes websites and compiles lists of potential outreach targets based on relevant keywords, niche relevance, and domain authority. Additionally, it extracts email addresses and social media handles, reducing the manual effort in looking for contact information.
Key features include a customizable email template system, which saves time during outreach. The tool’s prospecting feature helps you find new link opportunities quickly. BuzzStream also offers campaign performance tracking, giving you insights into your outreach success.
Pricing: From $24/month
Free Trial: 14-day free trial
Pros
- Centralized contact management
- Automated follow-ups
- Customizable email templates
Cons
- Content creation focus
- Limited backlink analytics
- Minimal link quality scoring
6. BuzzSumo – Best for content-driven links
BuzzSumo services homepage.
BuzzSumo specializes in content-driven link building by analyzing viral content, trending topics, and any competitor website’s backlinks to identify high-impact outreach opportunities. With its content insights, marketers can create content that attracts high-quality backlinks, making it an ideal choice for those prioritizing content-based link acquisition.
Why I picked BuzzSumo: BuzzSumo provides real-time insights into the most shared and linked-to content across various industries. With its ability to track viral content, you can reverse-engineer backlink strategies by analyzing which types of articles, infographics, or reports generate the most organic links. It has influencer discovery tools for building relationships with industry figures and can help you pinpoint the publishers and writers who engage with and link to similar material.
Key features include the ability to analyze content performance over time, helping you refine your strategies. BuzzSumo also provides insights into competitor content, allowing you to stay ahead in your niche. The tool’s question analyzer helps identify common queries in your industry, guiding your content creation efforts.
Pricing: From $159/month (billed annually)
Free Trial: 7-day free trial
Pros
- Effective influencer targeting
- Comprehensive question analysis
- Useful for competitor insights
Cons
- No direct outreach tools
- Limited backlink depth
- Few SEO metric integrations
- No anchor text analysis
7. Responda – Best for automated recurring campaigns
Respona services homepage.
Respona is a backlink software tailored for marketing teams aiming to boost organic traffic through quality backlinks. It simplifies the outreach process by streamlining tasks like digital PR and podcast booking, thereby enhancing efficiency and effectiveness in link-building campaigns.
Why I picked Respona: It offers a unique approach to automating outreach tasks, reducing the manual effort required in link building. You can select from a variety of outreach templates and automate recurring campaigns, which saves time and ensures consistency. The tool’s ability to find opportunities and verify email addresses adds a layer of reliability to your outreach efforts. Its AI-driven email personalization helps in crafting messages that resonate with recipients, making your campaigns more successful.
Key features include personalized email campaigns that help you reach out to your target audience with tailored messages. You can also track your outreach performance with detailed analytics, making it easier for your team to measure success. Additionally, Respona offers a built-in search engine to find and connect with relevant contacts efficiently.
Pricing: From $95/month (billed annually)
Free Trial: 7-day free trial
Pros
- Automated outreach sequences
- User-friendly interface
- Customizable templates
Cons
- Requires some learning curve
- Limited customization
- Higher cost compared to alternatives
8. SEOJet – Best for an intuitive interface
SEOJet software homage.
SEOJet is a backlink management software designed for marketers and SEO professionals to build effective backlink strategies. It helps users plan, manage, and optimize their backlink profiles for improved search engine rankings.
Why I picked SEOJet: SEOJet offers a unique approach by using proven backlink strategies based on top-ranking sites. It allows you to create customized SEO plans tailored to your specific needs. With its intuitive interface, you can easily track your backlink progress and make adjustments as needed. This tool focuses on helping you achieve better rankings through strategic link-building efforts.
Key features include a backlink strategy generator, which helps you create a plan based on successful sites. You can also track your backlinks to see which ones are driving traffic. Additionally, SEOJet provides optimization tips to improve your link-building efforts.
Pricing: From $39/month (billed annually)
Free Trial: Free demo available
Pros
- Custom backlink strategies
- Real-time tracking
- Optimization tips
Cons
- Requires SEO knowledge
- Setup can be complex
- Limited customer support
9. Pitchbox – Best for AI-crafted email pitches
Pitchbox software homepage.
Pitchbox is a specialized outreach and link-building software designed for SEO professionals and agencies. It caters to users looking to streamline their link prospecting and outreach efforts, offering features that support targeted email campaigns and relationship management.
Why I picked Pitchbox: Pitchbox excels in providing tools that automate and enhance link-building campaigns. Its advanced targeting capabilities, coupled with automated outreach and follow-up functionalities, distinguish it from other backlink software solutions. The software’s Smart Templates utilize AI to craft personalized email pitches, ensuring your communication resonates with prospects.
Key features include automated follow-ups that ensure no opportunity is missed. You can manage multiple email accounts and users under one platform, which is ideal for agencies handling extensive campaigns. Pitchbox also offers robust reporting tools to track the success of your outreach efforts. These features are designed to maximize your team’s productivity and effectiveness in securing high-quality backlinks.
Pricing: From $165/month
Free Trial: Free trial available
Pros
- Efficient link building process
- Increased success rate in acquiring backlinks
- Comprehensive toolset tailored for SEO agencies
Cons
- Time-consuming outreach process
- Labor-intensive email personalization
- Expensive for budget-conscious user
Other Backlink Software
Here are some additional backlink software options that didn’t make it onto my shortlist, but are still worth checking out:
- Rhino Rank – Outsourced link building service
- SEMrush – Backlink database + backlink checker
- MoneyRobot – Good option for SEO companies
- Majestic – On-page link intelligence platform
Backlink Software Selection Criteria
When selecting the best backlink software to include in this list, I considered common buyer needs and pain points like managing link quality and tracking backlink performance. I also used the following framework to keep my evaluation structured:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Track backlink performance
- Analyze competitor links
- Identify new link opportunities
- Monitor link quality
- Generate backlink reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven link recommendations
- Customizable link-building templates
- Real-time link alerts
- Advanced spam score analysis
- Integration with content marketing tools
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation between features
- Clear and concise dashboard
- Minimal learning curve
- Accessibility on mobile devices
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to chatbots for assistance
- Comprehensive webinars
- Ready-to-use templates
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 customer service availability
- Response time to inquiries
- Availability of live chat support
- Comprehensive knowledge base
- Access to dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing competitiveness with similar tools
- Range of features offered at each price point
- Transparency of pricing plans
- Availability of free trials or demos
- Scalability of pricing for different business sizes
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall rating and satisfaction score
- Consistency of positive feedback
- Commonly reported issues
- Testimonials about customer support
- User experiences with updates and new features
How to Choose Backlink Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business. Check if it supports large datasets and whether it can handle increasing backlinks efficiently. |
| Integrations | Look for compatibility with your existing tools. Ensure it connects smoothly with SEO tools like Google Analytics or SEMrush to streamline your workflow. |
| Customizability | Consider if the tool allows you to tailor features to your team’s needs, such as custom reports or dashboards. |
| Ease of Use | Evaluate if the software has an intuitive interface. Your team should be able to navigate it without a steep learning curve. |
| Budget | Determine if the pricing aligns with your financial resources. Compare it against competitors and assess the value of included features. |
| Security Safeguards | Ensure the software protects your data with strong security measures. Check for compliance with data regulations and encryption standards. |
| Customer Support | Assess the availability and quality of support. Consider if they offer 24/7 assistance and what channels are available for support. |
| Reporting Features | Examine the depth and clarity of reporting tools. They should provide actionable insights and easy-to-understand metrics for your backlink strategy. |
Trends in Backlink Software
In my research, I sourced countless product updates, press releases, and release logs from different backlink software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Insights: Many tools now use AI to provide smarter link-building suggestions and insights. This helps users identify high-value link opportunities faster. For example, some vendors are using AI to predict backlink success rates.
- Real-Time Data Updates: Users increasingly demand up-to-date information. Vendors are responding by offering real-time data on backlinks, helping teams react quickly to changes in their backlink profiles.
- Enhanced Spam Detection: With the rise of spammy backlinks, software is evolving to provide advanced spam detection features. This helps businesses maintain a clean and effective link profile by identifying and disavowing harmful links.
- User Behavior Analytics: Some tools now incorporate user behavior analytics to track how backlinks influence website traffic and engagement. This trend helps teams understand the real impact of their link-building efforts.
- Content-Based Link Strategies: There’s a growing focus on content-driven link-building strategies. Tools are helping users create and promote content that naturally attracts backlinks, aligning with the shift toward value-driven SEO practices.
What Is Backlink Software?
Backlink software is a tool used to manage and analyze the backlinks pointing to a website. It is used by SEO professionals, digital marketers, and content creators to boost their site’s search engine ranking and visibility.
Its features include link tracking, spam detection, and content-driven strategies to help users monitor link quality, protect their site’s reputation, and attract valuable backlinks. It provides users with actionable insights and strategies to enhance their online presence and drive more website traffic.
Features of Backlink Software
When selecting backlink software, keep an eye out for the following key features:
- Link tracking: Monitors backlinks to ensure they are active and valuable.
- Spam detection: Identifies and helps disavow harmful links that can damage rankings.
- Competitor analysis: Provides insights into competitors’ backlink strategies for better positioning.
- Content-driven strategies: Supports creating content that naturally attracts high-quality backlinks.
- AI-driven insights: Offers smart suggestions and predictions for effective link-building.
- Real-time data updates: Ensures you have the most current backlink information to act quickly.
- User behavior analytics: Tracks how backlinks impact website traffic and user engagement.
- Customizable reports: Tailor reports to your specific needs for better analysis.
- Influencer outreach tools: Helps connect with key figures to build valuable backlinks.
- Integration capabilities: Connect with other SEO tools to streamline your workflow.
Benefits of Backlink Software
Implementing backlink software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved search rankings: By managing and optimizing backlinks, you can boost your website’s visibility on search engines.
- Time savings: Automated tracking and reporting save your team time on manual link management tasks.
- Enhanced link quality: Tools that detect spammy links help maintain a clean backlink profile, protecting your site’s reputation.
- Competitive insights: Analyzing competitor backlinks provides strategies to stay ahead in your niche.
- Better content strategies: Identifying content trends supports creating pieces that naturally attract valuable backlinks.
- Data-driven decisions: Real-time analytics and AI insights guide effective link-building strategies.
- Increased website traffic: Quality backlinks drive more visitors to your site, contributing to business growth.
Costs and Pricing of Backlink Software
Selecting backlink software requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in backlink software solutions:
Plan Comparison Table for Backlink Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic link tracking, limited reports, and community support. |
| Personal Plan | $10-$30/user/month | Link tracking, basic analytics, spam detection, and email support. |
| Business Plan | $50-$150/user/month | Advanced analytics, competitor analysis, custom reports, and priority support. |
| Enterprise Plan | $200-$500+/user/
month |
Full feature access, dedicated account manager, API access, and custom solutions. |
Backlink Software FAQs
Here are some answers to common questions about backlink software:
How effective are backlinks?
Backlinks are crucial for SEO as they show search engines that your website is authoritative. When high-authority sites link to yours, it positively impacts your rankings. Backlink software helps manage and optimize these links to maximize their effectiveness.
Which is the most powerful type of backlink?
Dofollow backlinks are the most valuable type in SEO. They pass on authority from the linking site to yours, boosting your domain authority and search rankings. Backlink software can help you identify and acquire these types of links.
How long does it take for Google to recognize a backlink?
It typically takes several weeks for Google to recognize a new backlink. On average, a backlink might take about 10 weeks to influence your rankings. Backlink software aids in monitoring this process and tracking link effectiveness over time.
How many backlinks per month is safe?
There’s no exact number of backlinks you should aim for each month. The focus should be on quality over quantity. Backlink software helps ensure that the links you’re building are valuable and not spammy, maintaining your site’s integrity.
Can backlink software automate link-building?
Some backlink software offers automation features to streamline the link-building process. However, it’s important to use automation wisely and balance between automated and manual efforts to ensure quality and relevance.
How do I measure the success of my backlink strategy?
Success can be measured by tracking improvements in search rankings, website traffic, and domain authority. Backlink software provides analytics and reports that offer insights into how your links performed and contribute to your overall SEO goals.
What’s Next?
Take back your time spent finding backlinks. Authority Exchange simplifies growing your online authority. Apply now.
