9 Best Automated Link Building Software Reviewed in 2024

I’ve reviewed and evaluated the most popular automated link building software and shortlisted the best ones to improve your website’s search engine ranking and save time on manual outreach efforts.

Best Automated Link Building Software Shortlist

Here’s my shortlist of the best automated link building software:

1. Authority Exchange – Best overall link building software
2. BrandPush – Best for press release links
3. Automatic Backlinks – Best for link swaps
4. SEO Autopilot – Best for multi-tiered linking
5. LinkAssistant – Best for personalized outreach
6. Buzzstream – Best for team collaboration
7. Majestic – Best for backlink analysis
8. Respona – Best for PR outreach
9. Pitchbox – Best for guest posting 

Building quality backlinks can be a tedious task. You might find yourself spending hours on outreach, only to see minimal results. Automated link building software can save you time and effort, making your link-building process more efficient.

In my experience, these tools help you focus on strategy rather than mundane tasks. They handle the repetitive work, allowing you to concentrate on growing your site’s authority.

In this article, I’ll share my top picks for automated link building software. I’ve tested and reviewed each one thoroughly to provide you with unbiased insights. You’ll learn about their unique features, which could be the solution your team needs to tackle link-building challenges effectively.

Best Automated Link Building Software Review

Below are my detailed summaries of the best automated link building software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

1. Authority Exchange – Best overall link building software

Authority Exchange is a premium link-building marketplace that enables fast, cost-free ABC link exchanges through a unique credit-based system. Designed for brands, publishers, SEO professionals, and link builders, it streamlines the process of securing high-quality, contextual backlinks without direct swaps or incremental costs. It enables SEO’s to build a natural, diverse link profile that boosts SEO safely and efficiently.

Why I Picked Authority Exchange: Authority Exchange eliminates the cost, complexity, and risk of direct link swaps by replacing them with an easy-to-use credit system. Unlike other link-building platforms, there are no per-link fees—just a flat subscription. Users leverage their existing sites or guest post network to earn credits for the links they provide, which can then be spent acquiring the links they actually need. This means unlimited link-building potential at a predictable cost.

Target Industries include brands, publishers, SEO professionals, link builders, and businesses in niche industries looking for high-quality, contextual backlinks.

Key features include a fast link exchange process through its credit system, opportunities to earn credits by providing links, and a network of categorized sites for targeted link building.

The credit-based exchange system simplifies link building—no negotiations, no money changing hands, just high-quality link trading. Each link is assigned a credit value based on Ahrefs DR, ensuring fair exchanges. The strictly vetted network guarantees only trusted, high-authority links, while the three-way linking model prevents unnatural link patterns that could harm SEO.

Pricing: Single user plan starts at $499/month

Trial: No free trial available

Pros

• No per-link cost
• High quality, contextual links
• Easy ABC link exchanges 
• No direct swaps or manual negotiations
• Unique backlink credit system

Cons

• Higher cost for teams
• Limited to vetted users only
• Requires having content ready-to-go 

2. BrandPush – Best for press release links

BrandPush is a press release distribution service designed for businesses aiming to increase their visibility through media exposure. It primarily serves companies looking to enhance their online presence by publishing news stories on influential media outlets.

Why I picked BrandPush: This tool focuses on delivering press release links, making it ideal for businesses seeking media coverage. BrandPush offers multiple packages catering to different exposure needs, from limited to ultimate reach. It provides detailed reports and a trust badge, which can boost your brand’s credibility. The ability to publish on high-authority outlets sets it apart from other link-building tools.

Key features include fast publication turnaround, with most articles going live within 7 business days. It offers a wide range of packages, from niche to comprehensive coverage, and guarantees articles remain live for at least 24 months. The platform also provides white label reports for easy sharing and supports promoting affiliate products through landing pages.

Pricing: From $195/month

Free Trial: Free demo available

Pros

• High visibility on news sites
• Detailed reporting features
• Fast publication process
• Long article lifespan
• White label reports

Cons

• Limited topic acceptance
• Higher cost for top packages
• Not suitable for all budgets
• Some local coverage limitations
• Publication timing may vary

3. Automatic Backlinks – Best for link swaps

Automatic Backlinks is a link-building platform geared towards webmasters and SEO professionals looking for quick link exchanges. It facilitates instant link swaps, allowing users to increase their site’s authority efficiently.

Why I picked Automatic Backlinks: The tool excels in enabling immediate link exchanges, which is beneficial for those needing fast results. Automatic Backlinks uses a credit-based system to facilitate these swaps, ensuring fairness in the exchange process. Its real-time monitoring feature helps keep track of active links, providing peace of mind. The platform’s automated nature reduces manual efforts, making it a go-to for busy professionals.

Key features include a user-friendly dashboard that simplifies link management. The tool provides a detailed analytics section to track link performance and offers customizable link placement options. Users can also set link preferences, ensuring exchanges align with their site’s niche.

Pricing: From $10/month

Free Trial: Free plan available

Pros

• Instant link exchanges
• Real-time link monitoring
• Credit-based fairness
• Customizable link placements
• Niche-specific link preferences

Cons

• Limited advanced features
• Niche constraints for link swaps
• Requires continuous monitoring
• Potential for low-quality links
• Not ideal for large enterprises

4. SEO Autopilot – Best for multi-tiered linking

SEO Autopilot is a backlink building software tailored for SEO professionals and agencies looking to enhance website rankings through strategic link placement. It specializes in creating multi-tiered linking structures to boost search engine visibility.

Why I picked SEO Autopilot: This tool excels in multi-tiered linking, offering advanced strategies to diversify your link profile. SEO Autopilot provides access to varied backlink sources such as Web 2.0s and PBNs, which supports complex link building. Its custom diagram editor allows you to tailor SEO strategies, making it unique. The inclusion of keyword diversity ensures your links are effective and varied.

Key features include duplicate protection to ensure unique keywords and links, preventing SEO penalties. The tool offers white label reports, allowing you to present professional reports to clients. Its account protection feature binds accounts to specific proxies, reducing the risk of bans.

Pricing: From $89/month

Free Trial: 7-day free trial

Pros

• Advanced multi-tiered linking
• Customizable SEO strategies
• High success rate for links
• White label reporting
• Comprehensive keyword diversity

Cons

• Requires technical expertise
• Steep learning curve
• Limited to SEO professionals
• Potential for link over-optimization
• Resource-intensive setup

5. LinkAssistant – Best for personalized outreach

LinkAssistant is a link management software designed for SEO professionals and digital marketers. It excels in personalized outreach, helping users build and maintain quality backlinks through tailored communication.

Why I picked LinkAssistant: It offers personalized email templates, allowing you to craft unique outreach messages for potential link partners. The software’s prospecting tool finds link opportunities based on your niche, enhancing relevance. Its inbuilt email client lets you manage all your outreach in one place, simplifying communication. The ability to track the success of your campaigns ensures you can refine your strategies effectively.

Key features include an extensive link verification tool that helps ensure all your links remain active and functional. It provides customizable reporting features, allowing you to present data in a way that suits your team’s needs. The software also offers detailed SEO metrics for each prospect, giving you insights into potential link value.

Pricing: From $124/month

Free Trial: Free demo available

Pros

• Customizable email templates
• Inbuilt email management
• Detailed SEO metrics
• Extensive link verification
• Comprehensive reporting options

Cons

• Steep learning curve
• Requires frequent updates
• Limited to SEO professionals
• Potential overload of data
• Time-consuming setup process

6. Buzzstream – Best for team collaboration

Buzzstream is a link-building and outreach platform tailored for digital marketers and SEO teams. It’s designed to streamline collaborative efforts, helping teams effectively manage communications and build quality backlinks.

Why I picked Buzzstream: It offers a centralized database for managing outreach campaigns, which is ideal for team collaboration. Buzzstream lets you track email communications, ensuring everyone’s on the same page. With its customizable pipeline, you can manage your workflow efficiently. The automated follow-up feature saves you time and ensures no opportunity is missed.

Key features include a comprehensive contact management system that organizes all your prospects in one place. The tool offers detailed project reports, helping you analyze the performance of your campaigns. It also provides a built-in CRM, allowing you to manage relationships effectively.

Pricing: From $24/user/month

Free Trial: 14-day free trial

Pros

• Centralized communication tracking
• Customizable workflow pipeline
• Automated follow-up emails
• Built-in CRM capabilities
• Detailed project reports

Cons

• Requires setup time
• Limited advanced features
• May overwhelm small teams
• Occasional email syncing issues
• Learning curve for new users

7. Majestic – Best for backlink analysis

Majestic is a backlink intelligence tool primarily used by SEO professionals and digital marketers. It specializes in providing detailed backlink analysis to help users understand their site’s link profile and improve their SEO strategies.

Why I picked Majestic: It offers an extensive index of backlinks, allowing you to analyze link profiles thoroughly. Majestic’s Trust Flow and Citation Flow metrics provide insights into link quality and influence. The tool’s link context feature helps you understand the environment where backlinks exist. Its historical index lets you track link-building progress over time, making it unique for long-term strategy planning.

Key features include a bulk backlink checker that allows you to analyze multiple URLs simultaneously. The site explorer tool gives you detailed insights into backlink data and domain metrics. With its neighborhood checker, you can identify potentially harmful links and manage your link profile proactively.

Pricing: From $49.99/month

Free Trial: Free demo available

Pros

• Extensive backlink index
• Detailed trust metrics
• Historical link tracking
• Bulk URL analysis
• Link neighborhood insights

Cons

• Complex interface for beginners
• Limited real-time updates
• Requires technical knowledge
• Can be data overwhelming
• No keyword tracking features

8. Respona – Best for PR outreach

Respona is a digital PR and outreach platform designed for marketers and PR professionals. It helps users connect with journalists and influencers to build relationships and secure backlinks through effective outreach.

Why I picked Respona: It offers a comprehensive contact database, allowing you to find and reach out to relevant media contacts easily. Respona’s email automation features help streamline your outreach efforts, saving you time. The tool provides customizable email sequences, which enhance the personalization of your messages. Its inbuilt analytics lets you track the performance of your campaigns, helping you refine your strategies.

Key features include a robust search engine that helps you find prospects based on specific criteria. The platform offers detailed contact insights, enabling you to craft more targeted messages. It also supports collaboration, allowing team members to work together seamlessly on outreach campaigns.

Pricing: From $99/month

Free Trial: Free demo available

Pros

• Extensive contact database
• Flexible email automation
• Detailed campaign analytics
• Supports team collaboration
• Customizable email sequences

Cons

• Limited to PR professionals
• Can be overwhelming for beginners
• Requires strategic planning
• Time-consuming setup process
• Occasional data accuracy issues

9. Pitchbox – Best for guest posting

Pitchbox is an outreach and content marketing platform designed for digital marketers and SEO professionals. It facilitates email integration to enhance outreach efficiency and link-building efforts.

Why I picked Pitchbox: It integrates directly with your email, making outreach more streamlined and organized. Pitchbox offers automated follow-up sequences, ensuring you stay on top of your campaigns without manual input. The tool’s prospecting feature helps you find the right targets for your campaigns. Its performance analytics provide insights into your outreach effectiveness, helping you adjust strategies as needed.

Key features include the ability to customize outreach templates, allowing for personalized communication. It offers a campaign tracking dashboard that keeps all your outreach efforts in one place. The tool also supports team collaboration, making it easy for multiple users to work on campaigns simultaneously.

Pricing: From $195/month

Free Trial: Free demo available

Pros

• Direct email integration
• Automated follow-up sequences
• Effective prospecting tools
• Detailed performance analytics
• Supports team collaboration

Cons

• High cost for small teams
• Complex setup process
• Requires email management skills
• Limited customization for reports
• Can be overwhelming for new users

Other Automated Link Building Software

Here are some additional automated link building software options that didn’t make it onto my shortlist, but are still worth checking out:

• Backlinko – Best for SEO training resources
• MoneyRobot – Best for automated content creation
• Logainx – Best for local SEO services
• Search Atlas – Best for keyword tracking
• BacklinkSpeed – Best for rapid link indexing

Automated Link Building Software Selection Criteria

When selecting the best automated link building software to include in this list, I considered common buyer needs and pain points like improving search engine rankings and reducing manual outreach efforts. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

• Build and manage backlinks
• Automate outreach campaigns
• Track link performance
• Monitor competitor backlinks
• Generate SEO reports

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

• Multi-tiered link building
• Customizable email templates
• Real-time analytics dashboard
• Integration with SEO tools
• AI-driven prospecting

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

• Intuitive interface design
• Easy navigation
• Minimal learning curve
• Clear and concise instructions
• Responsive design for mobile use

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

• Availability of training videos
• Interactive product tours
• Access to templates
• Support for data migration
• Webinars for new users

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

• 24/7 support availability
• Live chat options
• Comprehensive knowledge base
• Email support responsiveness
• Access to dedicated account managers

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

• Competitive pricing
• Availability of free trials
• Scalability of pricing plans
• Inclusion of essential features
• Cost-effectiveness for small businesses

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

• Consistency in positive feedback
• Commonly reported issues
• Praise for specific features
• Feedback on customer support
• Overall satisfaction ratings

How to Choose Automated Link Building Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

Factor	What to Consider
Scalability	Ensure the software can grow with your team. Look for options that accommodate increasing link volumes and user numbers without a hitch.
Integrations	Check if the software integrates with your existing tools like Google Analytics, Moz, or SEMrush to streamline your workflows.
Customizability	Look for software that lets you tailor features like email templates or reporting dashboards to fit your specific needs and processes.
Ease of Use	Evaluate the user interface and navigation. The software should be intuitive, reducing the learning curve for your team.
Budget	Ensure the software fits within your budget. Consider the cost of additional features or users that may be needed as your team grows.
Security Safeguards	Verify that the software offers robust security measures to protect your data, especially if sensitive client information is involved.
Support Services	Assess the quality of customer support, including availability of live chat, email support, and knowledge bases to assist when issues arise.
Performance Tracking	Look for features that offer detailed analytics and reporting to help you monitor the success of your link-building campaigns effectively.

Trends in Automated Link Building Software

In my research, I sourced countless product updates, press releases, and release logs from different automated link building software vendors. Here are some of the emerging trends I’m keeping an eye on:

• AI-Powered Outreach: AI is being used to personalize outreach emails, making them more effective. This trend helps automate the crafting of messages, saving time while increasing response rates. Some vendors are integrating AI to suggest the best times to send emails.
• Content-Driven Link Building: More tools are focusing on creating valuable content to attract backlinks naturally. This approach is gaining traction as search engines prioritize high-quality content. Vendors are providing content analysis and optimization features to support this trend.
• Data-Driven Insights: Advanced analytics are becoming a standard, offering deeper insights into link performance and SEO impact. Vendors are incorporating real-time data dashboards that help users make informed decisions quickly.
• Emphasis on Link Quality: There’s a growing focus on acquiring high-quality links rather than sheer volume. Tools now offer features to assess link quality, helping users avoid spammy or low-authority sites.
• User Experience Enhancements: Simplifying user interfaces and improving navigation are becoming priorities. Vendors are investing in making their platforms more intuitive, reducing the learning curve and enhancing user satisfaction.

What Is Automated Link Building Software?

Automated link building software is a tool that helps users acquire backlinks to improve their website’s search engine ranking. SEO professionals and digital marketers generally use these tools to save time on manual outreach and enhance their site’s authority. Features like AI-powered outreach, content-driven link building, and data-driven insights help with personalizing messages, creating valuable content, and making informed decisions. Overall, these tools provide an efficient way to boost online visibility and drive traffic to websites.

Features of Automated Link Building Software

When selecting automated link building software, keep an eye out for the following key features:

• AI-powered outreach: Automates the personalization of emails, increasing response rates and saving time.
• Content-driven link building: Focuses on creating valuable content that naturally attracts high-quality backlinks.
• Data-driven insights: Provides real-time analytics to help users make informed decisions regarding link performance.
• Link quality assessment: Evaluates the quality of potential backlinks to avoid spammy or low-authority sites.
• Customizable email templates: Allows users to tailor outreach communications to fit their brand and target audience.
• Prospect discovery tools: Helps identify and target the right websites and influencers for link-building opportunities.
• Campaign tracking dashboard: Centralizes all outreach efforts, making it easy to monitor and manage campaigns.
• Automated follow-up sequences: Ensures consistent communication without manual effort, keeping outreach organized.
• SEO metrics analysis: Offers insights into the SEO value of potential links, aiding in strategic decision-making.

Benefits of Automated Link Building Software

Implementing automated link building software provides several benefits for your team and your business. Here are a few you can look forward to:

• Time savings: Automates repetitive tasks like outreach and follow-ups, freeing up your team’s time for strategic planning.
• Improved search rankings: Helps acquire high-quality backlinks, boosting your site’s authority and search engine ranking.
• Enhanced personalization: Uses AI to tailor outreach messages, making your communications more effective and engaging.
• Better decision-making: Provides data-driven insights and analytics, helping you refine your strategies and optimize campaigns.
• Increased efficiency: Centralizes campaign management, allowing you to monitor progress and adjust tactics in one place.
• Quality control: Evaluates potential backlinks for quality, helping you avoid harmful links and maintain a strong link profile.

Costs and Pricing of Automated Link Building Software

Selecting automated link building software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in automated link building software solutions:

Plan Comparison Table for Automated Link Building Software

Plan Type	Average Price	Common Features
Free Plan	$0	Basic link tracking, limited outreach capabilities, and community support.
Personal Plan	$10-$30/user/month	AI-powered outreach, customizable email templates, and basic analytics.
Business Plan	$50-$100/user/month	Advanced analytics, multi-user support, and automated follow-up sequences.
Enterprise Plan	$150-$300/user/month	Comprehensive SEO metrics, dedicated account manager, and priority customer support.

Automated Link Building Software FAQs

Here are some answers to common questions about automated link building software:

How do you outsource link building?

Outsourcing link building involves several steps, starting with prepping your website and understanding the link building process. Set clear goals and choose a strategy that fits your niche. It’s crucial to set a realistic budget and find a reliable service provider to achieve your link building objectives.

What are the risks of automated link building?

Automated link building can pose risks such as acquiring low-quality or spammy backlinks, which can harm your site’s SEO. It’s important to use reputable tools and strategies to ensure the links you build are relevant and high-quality. Always monitor your backlink profile to avoid potential penalties.

Can automated link building improve SEO rankings?

Yes, automated link building can improve SEO rankings by increasing the number of quality backlinks to your site. These links help boost your site’s authority and visibility in search engine results. However, it’s important to focus on acquiring high-quality links to see positive results.

How do I build backlinks effectively using outreach?

To build backlinks effectively, start with a strong link building strategy that includes identifying high-quality website owners or bloggers as potential targets. Use link prospecting tools to uncover opportunities and verify contact information. 

Craft personalized messages for your outreach process, and streamline your efforts with outreach tools. Services offering link building outreach or full link building services can also help manage the workflow and maximize responses. 

The ultimate goal is to create value-driven content that earns natural backlink opportunities from your efforts.

Why is backlink analysis important in link building?

Backlink analysis is critical for understanding the strength of your link profile and identifying improvement areas. Tools that provide backlink analytics can help you assess which links are helping or harming your SEO. 

Performing a regular backlink audit ensures that you’re monitoring link quality and can disavow any harmful or spammy links. It also reveals the number and quality of referring domains, which impacts your authority. These insights help you target better links and refine your overall link building strategy.

What tools help with keyword and link prospect research?

Successful link building starts with smart research. Begin with keyword research to find topics your audience and potential link partners care about. 

Then, use tools like content explorers, link explorers, or research tools to locate high-performing content and find backlink gaps. Chrome extensions and Google Search modifiers also help with link prospecting by uncovering blogs, directories, or articles you can pitch. 

A strategic approach using the right tools ensures you target relevant, high-authority sites that improve your link profile.

How should I use anchor text in link building?

Anchor text plays a huge role in link relevance and SEO. When building backlinks, vary your anchor text to include branded, generic, and keyword-rich phrases to avoid over-optimization. 

Ensure the links are placed on high-quality web pages or even podcasts if they allow backlinks in show notes. The right anchor strategy helps Google understand what your linked content is about and boosts its ranking potential in organic search.

How do I use competitor insights to find link building opportunities?

Start by conducting competitor analysis to see where your rivals are earning backlinks. Look for broken links on their sites or sites linking to them—this opens the door for your own outreach. 

You can create content that fills the same need and suggest your link as a replacement. This method not only uncovers backlink opportunities but also helps refine your link building strategy by learning from what works in your niche.

What’s Next?

Quit chasing shady, expensive backlinks. Quality backlinks are available on Authority Exchange. Apply now.