I’ve reviewed and evaluated the most popular SEO link building agencies and shortlisted the best ones to improve your website’s search engine ranking and enhance your online visibility.
Best SEO Link Building Agencies Shortlist
Here’s my shortlist of the best SEO link building agencies:
- Authority Exchange – Best for high quality, contextual links
- SEO Reseller – Best for Canadian businesses
- BuzznBerry – Best for small businesses
- Hiilite – Best for creative industries
- Outreach Monk – Best for campaigns built on A/B testing
- Searcharoo – Best for Best for niche edits and guest posts
- Rablabs – Best for e-commerce link building
- Link Building HQ – Best for niche industries
Are you struggling to boost your site’s visibility and search rankings? You’re not alone. Many teams find themselves overwhelmed by the complexities of SEO and link building. That’s where SEO link building agencies step in to help.
In my experience, these agencies offer expertise that can save time and effort, helping your team focus on other priorities. They navigate the intricacies of backlinks, ensuring your website gains authority and relevance. In this article, I’ll share my top picks for the best SEO link building agencies.
Best SEO Link Building Agencies Reviews
Below are my detailed summaries of the best SEO link building agencies that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.
1. Authority Exchange – Best for B2B marketers & publishers
Source high quality, contextual links.
Authority Exchange is a premium link-building marketplace that enables fast, cost-free ABC link exchanges through a unique credit-based system. Designed for brands, publishers, SEO professionals, and link builders, it streamlines the process of securing high-quality, contextual backlinks without direct swaps or incremental costs. It enables SEO’s to build a natural, diverse link profile that boosts SEO safely and efficiently.
Why I Picked Authority Exchange: Authority Exchange eliminates the cost, complexity, and risk of direct link swaps by replacing them with an easy-to-use credit system. Unlike other link-building platforms, there are no per-link fees—just a flat subscription. Users leverage their existing sites or guest post network to earn credits for the links they provide, which can then be spent acquiring the links they actually need. This means unlimited link-building potential at a predictable cost.
Standout Services: The credit-based exchange system simplifies link building—no negotiations, no money changing hands, just high-quality link trading. Each link is assigned a credit value based on Ahrefs DR, ensuring fair exchanges. The strictly vetted network guarantees only trusted, high-authority links, while the three-way linking model prevents unnatural link patterns that could harm SEO.
Target Industries: Brands, publishers, SEO professionals, link builders, and businesses in niche industries looking for high-quality, contextual backlinks.
Specialties: Three-way link exchanges, credit-based backlink acquisition, vetted user base, contextual backlinks, SEO-friendly link building.
Pricing: Single user plan starts at $499/month
Trial: No free trial available
Pros
- Cost-free exchange system
- High quality, contextual links
- No direct swaps or manual negotiations
Cons
- Higher cost for teams
- Limited to vetted users only
- Requires ability to build links
2. SEO Reseller – Best for Canadian businesses
SEO Resellers website homepage.
SEO Reseller offers a comprehensive suite of white-label SEO services, including link building, PPC, and social media management for digital agencies and marketing professionals. They ensure each link is sourced from reputable and relevant websites. Boosting clients’ domain authority and organic traffic.
Why I picked SEO Reseller: SEO Reseller’s white-label solutions let your agency provide SEO services under your brand, maintaining client relationships while leveraging external expertise. With a focus on scalability, they support your agency’s growth by handling the heavy lifting of SEO tasks. Additionally, their comprehensive reporting tools inform you about campaign progress, ensuring transparency and client satisfaction.
Standout Services: They provide white-label PPC management, allowing your agency to offer pay-per-click advertising services without in-house specialists. Their social media management service helps maintain your clients’ online presence across various platforms, enhancing brand visibility and engagement.
Target industries: E-commerce, healthcare, legal services, real estate, and technology.
Specialties: On-page SEO, off-page SEO, local SEO, technical SEO, and content creation
Pricing: Pricing upon request
Free Trial: Free consultation available
Pros
- Provides comprehensive SEO solutions
- Scalable services for agency growth
- Dedicated account management
Cons
- High-quality links take time
- Strict publisher guidelines
- Saturation in competitive niches
3. BuzznBerry – Best for small businesses
Buzznberry services homepage.
BuzznBerry offers budget-friendly pricing, and scalable link building options, and focuses on local SEO, helping smaller brands compete with larger competitors. They specialize in multilingual services across 70 languages and dialects and ensure backlinks are sourced from high-quality websites.
Why I picked BuzznBerry: BuzznBerry’s multilingual capabilities enable small businesses to reach diverse, global audiences without language barriers. The agency provides a customized approach, conducting thorough analyses of your websites, competitors, and industries to develop link building strategies that align with business goals. Additionally, they offer transparent reporting so you are informed of the campaign’s effectiveness and flexible packages to fit various budgets.
Standout Services: Broken link building helps your team identify and replace broken links with high-quality alternatives, addressing the challenge of maintaining effective backlinks. Claiming unlinked brand mentions allows you to turn existing mentions into valuable backlinks, enhancing your site’s authority and search engine performance.
Target industries: Small businesses, e-commerce, technology, healthcare, and education
Specialties: Multilingual link building, guest posting, local directory submissions, broken link building, and niche edits
Pricing: Pricing upon request
Free Trial: Free consultation available
Pros
- Multilingual services available
- Tailored strategies for small businesses
- Comprehensive performance reports
Cons
- Strict site approval processes
- Overreliance on guest posts
- Need for continuous outreach
- Some links take months
4. Hiilite – Best for creative industries
Hiilite services homepage.
Hiilite is a full-suite marketing agency that offers comprehensive SEO link-building services that are particularly beneficial for the creative industries. Their team has creative professionals who understand the field’s challenges and opportunities and focus on building links that are contextually relevant to the creative sector.
Why I picked Hiilite: Hiilite specializes in crafting customized SEO strategies that align with the unique needs of creative professionals. Their expertise in branding ensures your business maintains a cohesive and compelling identity across all platforms. Additionally, their focus on innovative design enhances user engagement and reflects the artistic nature of your industry.
Standout Services: They offer branding services that help establish a strong and consistent brand identity, crucial for standing out in the creative industry. Their website design and development service ensures your site is both visually appealing and optimized for user experience, attracting and retaining visitors effectively.
Target industries: Creative arts, design studios, marketing agencies, fashion, and entertainment.
Specialties: Branding, website design, content creation, SEO for creatives, and digital marketing strategies.
Pricing: From $99 CAD
Free Trial: Free consultation available
Pros
- Established industry relationships
- Hyper-relevant link placements
- Indexed pages focus
Cons
- Standardized DA metrics
- Not all industries covered
- Focus on branded/generic anchors
5. Outreach Monks – Best for campaigns built on A/B testing
Outreach Monks website homepage.
Outreach Monks leverages advanced analytical tools to track key metrics to inform and refine their SEO approaches. Their data-centric methodology enables them to tailor their services and align each client’s specific objectives and challenges.
Why I picked Outreach Monks: Outreach Monks combines data analysis and strategic link acquisition. They offer continuous performance tracking and detailed reports for real-time strategy refinement. Their SEO campaigns are built on A/B testing, allowing you to determine the most effective linking patterns and content placements. They also ensure compliance with Google’s algorithm updates, protecting you from penalties while maximizing long-term SEO benefits.
Standout Services: Blogger outreach connects your team with influential bloggers to gain valuable backlinks, addressing the challenge of reaching wider audiences. Niche edits allow you to insert your links into existing content, enhancing your site’s authority without creating new content.
Target industries: Law, eCommerce, SaaS, iGaming, and cannabis
Specialties: Managed link building, white label services, guest posts, blogger outreach, and niche edits
Pricing: From $599/month
Free Trial: Free consultation available
Pros
- High-quality backlinks
- Effective communication
- Regular performance reports
Cons
- Requires ongoing engagement
- Limited to link-building services
- Focus on specific industries
- Manual outreach may take time
6. Searcharoo – Best for niche edits and guest posts
Searcharoo services homepage.
Searcharoo allows clients to mix and match different backlink types to create a well-rounded and effective off-page SEO strategy. Their white-hat approach ensures that all links are sourced ethically from high-authority and niche-relevant websites, minimizing risks and maximizing long-term search ranking stability.
Why I picked Searcharoo: Searcharoo provides diverse link options, including niche edits and guest posts, and caters to various SEO strategies. They accommodate different industries, budgets, and SEO needs with customizable link building packages. Their data-driven approach and transparent reporting system allow you to track the effectiveness of each link type and scale SEO efforts in a way that aligns with growth objectives.
Standout Services: Citation services improve your local SEO by listing your business in relevant directories, addressing the challenge of increasing local visibility. Keyword research and content marketing help your team develop effective strategies to target the right audience, driving more traffic to your site.
Target industries: Finance, technology, e-commerce, local businesses, and new sites
Specialties: Niche edits, guest posts, citation services, keyword research, and content marketing
Pricing: From $1070/package
Free Trial: Free consultation available
Pros
- Diverse link options
- No duplicate domains
- Suitable for high-competition sectors
Cons
- Link effectiveness varies by niche
- Some sites may lose authority
- Requires ongoing link purchases
- Dependence on-site acceptance policies
7. Rablab – Best for e-commerce link building
Rablabs services homepage.
Rablab offers SEO services, including link building, technical audits, and content creation, tailored to enhance online visibility and search engine rankings. Their primary clientele includes e-commerce businesses seeking to improve their digital presence and drive qualified traffic.
Why I picked Rablab: Rablab offers tailored strategies that prioritizes product-specific backlinks, category page optimization, and authoritative mentions on industry-relevant websites. They have partnerships with influential blogs, digital PR, and content marketing to build organic long-term backlinks that drive sustainable traffic. They also excel in local SEO,helping e-commerce businesses with physical stores rank in national and local searches.
Standout Services: They offer technical SEO audits to analyze and optimize your website’s technical aspects, enhancing search engine performance. Their AI-assisted content creation utilizes artificial intelligence to produce engaging, SEO-optimized content that appeals to your target audience.
Target industries: E-commerce, industrial, lead generation, B2B strategies, and Shopify.
Specialties: Technical SEO audits, AI-assisted content creation, SEO strategy development, backlink acquisition, and local SEO optimization.
Pricing: Pricing upon request
Free Trial: Free SEO technical audit
Pros
- E-commerce specialization
- Local SEO focus
- Content-driven approach
Cons
- Hard to scale quickly
- Requires continuous investment
- Competitive industries require more effort
8. Link Building HQ – Best for niche industries
Link Building HQ services screenshot.
Link Building HQ has a streamlined process and extensive industry network, enabling them to deliver high-quality backlinks with a turnaround of less than 30 days. The agency is an ideal choice for businesses needing swift and effective link-building solutions.
Why I picked Link Building HQ: Link Building HQ offers efficiency without compromising on quality. Their standard link building service focuses on elevating your online presence by securing top-tier backlinks to boost search engine ranking. They have enterprise link building services for larger brands and digital PR services for announcements through genuine press releases. Their comprehensive services combined with a user-friendly client dashboard allows smooth link building campaign management.
Standout Services: Blogger outreach connects your team with influential bloggers to secure valuable backlinks, addressing the challenge of gaining credibility and visibility. Niche edits allow you to insert your links into existing content, enhancing your site’s authority without creating new content.
Target industries: E-commerce, technology, finance, healthcare, and digital marketing
Specialties: Guest posts, niche edits, blogger outreach, quick turnaround, and detailed reporting
Pricing: From $45/link
Free Trial: Free consultation available
Pros
- Quick turnaround times
- High-quality link placements
- Expert content team
Cons
- Requires continuous investment
- Standardized DA metrics
- Limited control over placements
Other SEO Link Building Agencies
Here are some additional SEO link building agencies that didn’t make it onto my shortlist, but are still worth checking out:
- Loganix – Best for authority link packages
- Rhino Rank – Best for outreach-based links
- FatJoe – Best for scalable link services
What Do SEO Link Building Agencies Do?
SEO link building agencies are service providers that specialize in acquiring backlinks to improve a website’s search engine rankings. They might offer things like:
- Guest posting opportunities
- Niche edits for existing content
- Blogger outreach campaigns
Marketing professionals, digital agencies, and online businesses typically seek out SEO link building agencies to enhance online visibility and address challenges in acquiring quality backlinks.
SEO Link Building Agencies Selection Criteria
When selecting the best SEO link building agencies to include in this list, I considered common business needs and pain points that these providers address. This included things like improving search engine rankings and acquiring high-quality backlinks. I also used the following framework to keep my evaluation structured:
Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:
- Guest post outreach
- Niche edits
- Directory submissions
- Link audits
- Competitor analysis
Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:
- Multilingual link building
- AI-assisted content creation
- Custom link strategies
- Influencer partnerships
- Local SEO optimization
Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:
- Years in business
- Range of industries served
- Client testimonials
- Case studies
- Industry certifications
Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:
- Initial consultation process
- Clarity of service offerings
- Ease of contract setup
- Welcome materials provided
- Training or tutorials available
Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:
- Availability of support channels
- Response time to inquiries
- Technical support options
- Dedicated account managers
- Client feedback on support
Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:
- Pricing transparency
- Comparison with industry standards
- Package flexibility
- Cost-effectiveness of services
- ROI potential
Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned benefits
- Recurring issues or complaints
- Feedback on results achieved
- Willingness to recommend
How to Choose an SEO Link Building Agency
It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:
| Factor | What to Consider |
| Business Objectives | Align the agency’s services with your team’s goals, whether it’s improving search rankings, expanding reach, or targeting specific industries. |
| Service Scope and SLAs | Look for clear service offerings and Service Level Agreements (SLAs) that outline what you can expect in terms of delivery and performance. |
| Support Availability | Check if they offer multiple support channels and responsive customer service to address any issues or questions your team might have quickly. |
| Costs and Pricing Structure | Evaluate transparency in pricing and whether they offer flexible packages that fit your budget and provide a clear ROI for your investment. |
| Communication and Reporting | Ensure regular updates and clear reports on progress and results to keep your team informed and involved in the link building process. |
| Industry Experience | Consider their experience in your industry to ensure they understand your market and can provide effective, tailored strategies. |
| Reputation and Reviews | Look for positive feedback and testimonials from other clients to gauge satisfaction and effectiveness. |
| Scalability | Assess if they can scale their services as your business grows, offering more advanced options as your link building needs evolve. |
Key SEO Link Building Agency Services
When selecting an SEO link building agency, keep an eye out for the following key services:
- Guest posting: Secures articles on reputable sites to build authority and improve search rankings.
- Niche edits: Inserts your links into existing content, enhancing credibility without new content creation.
- Blogger outreach: Connects with influential bloggers to gain valuable backlinks and reach wider audiences.
- Directory submissions: Lists your business in relevant directories to boost local SEO and visibility.
- Link audits: Evaluates your existing link profile to identify areas for improvement and growth.
- Competitor analysis: Studies competitors’ strategies to discover new link-building opportunities.
- AI-assisted content creation: Uses AI to generate high-quality content efficiently, supporting link-building efforts.
- Local SEO optimization: Focuses on improving visibility in local search results to attract nearby customers.
- Influencer partnerships: Collaborates with industry influencers to gain backlinks and enhance brand reputation.
- Custom link strategies: Develops tailored link-building plans to meet your specific business goals and needs.
Benefits of SEO Link Building Agencies
Partnering with an SEO link building agency offers several benefits for your team and your business. Here are a few you can look forward to:
- Improved search rankings: By securing guest posts and niche edits, your site can climb higher in search results, increasing visibility.
- Enhanced credibility: Blogger outreach and influencer partnerships provide quality backlinks, boosting your site’s authority.
- Targeted traffic: Local SEO optimization and directory submissions help attract the right audience to your business.
- Efficient content production: AI-assisted content creation allows for producing high-quality content quickly, supporting link-building strategies.
- Competitive edge: Competitor analysis uncovers new opportunities, helping you stay ahead in the market.
- Custom strategies: Tailored link-building plans ensure your business goals are met, maximizing impact.
- Time savings: Agencies handle the complex link-building process, freeing up your team’s time for other priorities.
Costs and Pricing Structures of SEO Link Building Agencies
SEO link building agencies typically come at a custom price to accommodate various business needs, sizes, and circumstances. Providers generally work within one of the following pricing structures:
- Subscription-based: Clients pay a recurring fee for ongoing link building services, often with flexible plan options.
- Project-based: Pricing is determined by the scope and timeline of a specific project, ideal for one-off campaigns.
- Scope of work (SOW): Costs are based on the detailed deliverables and tasks outlined in a contract agreement.
- Pay-per-link: Clients are charged based on the number of links acquired, providing a straightforward cost structure.
- Retainer: A fixed monthly fee is paid for a set amount of services, offering predictable budgeting.
Key Factors That Influence SEO Link Building Agency Pricing
Beyond the specific pricing model, here are some additional factors that can influence the cost of SEO link building agencies:
- Customization level: More tailored strategies and services can increase costs due to the additional time and resources required.
- Link quality: Higher quality or authority links typically come at a higher price, reflecting their value in boosting search rankings.
- Industry competitiveness: Highly competitive industries may require more intensive link building efforts, impacting overall costs.
- Service frequency: The frequency and regularity of services, such as monthly versus quarterly, can affect pricing.
- Geographic focus: Targeting specific regions or countries may require additional resources and costs for localization.
Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect, and compare and contrast quotes more effectively.
SEO Link Building Agencies: FAQs
Here are some answers to common questions about SEO link building agencies:
How long does it take to see results from link building?
Results can vary based on your industry, competition, and the quality of the links acquired. Generally, you might start seeing improvements in a few months. However, sustainable results usually take longer, as search engines need time to index new backlinks and reflect changes in rankings.
Can an SEO link building agency help with local SEO?
Yes, many agencies offer services that boost local SEO, like directory submissions and local link building. This can help your business appear in local search results and attract customers in your area. Be sure to ask potential agencies about their experience with local SEO strategies.
How do agencies ensure the quality of backlinks?
Agencies often have criteria for selecting sites and sources for backlinks, focusing on authority and relevance. They might use tools to evaluate the quality of potential links and avoid spammy sites. Choose an agency that prioritizes high-quality, ethical link building practices.
What happens if a link is removed or broken?
Agencies typically monitor the status of links they build for you. If a link is removed or broken, they might replace it or find an alternative. It’s important to discuss how they handle such situations before signing a contract to ensure you’re covered if issues arise.
What are the best strategies for building a strong backlink profile?
Building a strong backlink profile requires a combination of white hat link building techniques such as guest posting, broken link building, and digital PR. Working with link building companies can help businesses secure high-quality links from authoritative websites.
Using the right link building tactics, such as outreach campaigns and content promotion, ensures links are acquired naturally and improve search rankings. Avoid black hat strategies like buying links, as they can lead to penalties from search engines.
Investing in the best link building services can streamline this process and improve long-term SEO performance.
How do SEO agencies help improve search rankings?
A professional SEO agency employs various techniques to enhance visibility on search engines. They conduct site audits, optimize content, and build a strong search engine optimization foundation.
Many seo companies also focus on keyword research, technical SEO, and link-building strategies to improve rankings. Tracking seo performance is essential to measure progress, ensuring that efforts align with search engine algorithms and industry best practices.
How does content strategy impact digital marketing success?
A well-defined content strategy plays a crucial role in digital marketing by ensuring that valuable, relevant content reaches the right audience. High-quality infographics and engaging articles published on authoritative websites help attract organic traffic and build credibility.
Partnering with a digital marketing agency can refine content distribution and align strategies with SEO goals. Effective marketing services also include social media promotion, email marketing, and influencer collaborations to enhance brand visibility.
What are the key factors that influence search rankings?
Several ranking factors contribute to strong search performance, including anchor text relevance, domain rating, and organic search optimization. Websites with a strong presence on serps benefit from optimized web pages, proper internal linking, and a focus on website traffic growth.
Securing placements on relevant sites through quality backlinks boosts credibility, while tracking referral traffic helps gauge the effectiveness of external links. Webmasters play a crucial role in maintaining site health, ensuring all technical elements align with search engine guidelines.
What’s Next?
Take SEO linking into your own hands with our premium link-building marketplace. Quality backlinks are available on Authority Exchange. Apply now.
