I’ve reviewed and evaluated the most popular link building agencies and shortlisted the best ones to enhance your website’s authority and improve search engine rankings.
Best Link Building Agency Shortlist
Here’s my shortlist of the best link building agencies:
- Authority Exchange – Best for natural, diverse link profiles
- SEO Reseller – Best for small businesses
- Link Building HQ – Best for white-label services
- Outreach Monk – Best for blogger outreach
- BuzznBerry – Best for international link outreach
- Searcharoo – Best for UK-based companies
- Rablabs – Best for a content-creation approach
If you’re struggling to boost your website’s search engine rankings, you’re not alone. Many teams find link building a daunting task, often lacking the time or expertise to do it effectively. That’s where a link building agency comes in. They can handle the heavy lifting, helping your site gain authority with quality backlinks.
In my experience, choosing the right provider can make a big difference. This article will guide you through my top link building agency picks, offering an look at the best options available. Let’s tackle your link building challenges together.
Best Link Building Agency Reviews
Below are my summaries of the best link building agencies that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.
1. Authority Exchange – Best for natural, diverse link profiles
Source high quality, contextual links.
Authority Exchange is a premium link-building marketplace that enables fast, cost-free ABC link exchanges through a unique credit-based system. Designed for brands, publishers, SEO professionals, and link builders, it streamlines the process of securing high-quality, contextual backlinks without direct swaps or incremental costs. It enables SEO’s to build a natural, diverse link profile that boosts SEO safely and efficiently.
Why I Picked Authority Exchange: Authority Exchange eliminates the cost, complexity, and risk of direct link swaps by replacing them with an easy-to-use credit system. Unlike other link-building platforms, there are no per-link fees—just a flat subscription. Users leverage their existing sites or guest post network to earn credits for the links they provide, which can then be spent acquiring the links they actually need. This means unlimited link-building potential at a predictable cost.
Standout Services: The credit-based exchange system simplifies link building—no negotiations, no money changing hands, just high-quality link trading. Each link is assigned a credit value based on Ahrefs DR, ensuring fair exchanges. The strictly vetted network guarantees only trusted, high-authority links, while the three-way linking model prevents unnatural link patterns that could harm SEO.
Target Industries: Brands, publishers, SEO professionals, link builders, and businesses in niche industries looking for high-quality, contextual backlinks.
Specialties: Three-way link exchanges, credit-based backlink acquisition, vetted user base, contextual backlinks, SEO-friendly link building.
Pricing: Single user plan starts at $499/month
Trial: No free trial available
Pros
- Cost-free exchange system
- High quality, contextual links
- No direct swaps or manual negotiations
Cons
- Higher cost for teams
- Limited to vetted users only
- Requires ability to build links
2. SEO Reseller – Best for small businesses
SEO Resellers website homepage.
SEO Resellers specializes in white-label services for small business growth. The agency’s team of white-hat experts focuses on acquiring high-quality backlinks that bolster domain authority and drive referral traffic, ensuring that small businesses receive authoritative backlinks that enhance their online presence.
Why I picked SEO Reseller: SEO Resellers offers tailored solutions that align with your small business’s specific growth objectives. They are experts at manual link building, article submissions, and citation building and have an extensive network of over 1,700 editors and publishers, ensuring high-quality backlinks from credible and high-authority websites. The agency’s white-label backlinking services help websites gain more trust and visibility, increasing tracking and, ultimately, more conversions.
Standout Services: You’ll find their white label backlink acquisition useful for growing your online presence without compromising your brand identity. Their backlink cleanup services help remove toxic links, maintaining your site’s credibility and search rankings.
Target industries: Small businesses, digital marketing, e-commerce, local services, and content creation
Specialties: White label services, backlink acquisition, organic link building, manual link building, and backlink cleanup
Pricing: Pricing upon request
Free Trial: Free consultation available
Pros
- Focus on small business needs
- White-label services
- Manual backlink acquisition
Cons
- Limited control over placements
- Difficulty scaling high-volume links
- Over-reliance on guest posts
3. Link Building HQ – Best for white-label services
Link Building HQ services screenshot.
Link Building HQ offers flexible and scalable link building solutions, accommodating the needs of SEO professionals, brands, and agencies. They ensure clients can select packages that align with their specific growth objectives, especially in challenging niches like home improvement and legal services.
Why I picked Link Building HQ: Link Building HQ provides a personalized approach where you can select specific metrics, such as Domain Authority (DA), to align with your unique SEO objectives. This customization ensures that businesses, regardless of size or industry, can acquire high-quality backlinks that directly support their growth strategies. Their offerings include manual outreach for guest posts, enterprise-level link building, and digital PR campaigns to enhance online authority and search engine rankings.
Standout Services: You’ll benefit from their digital PR services, which promote your achievements through credible press releases, enhancing your brand’s reputation. Their user-friendly dashboard makes managing outreach, content creation, and link placement straightforward, saving you time and effort.
Target industries: Home improvement, legal services, digital marketing, e-commerce, and technology
Specialties: White-label services, standard link building, enterprise solutions, digital PR, and challenging niche expertise
Pricing: Pricing upon request
Free Trial: Free consultation available
Pros
- Customized link metrics
- Dedicated content team
- Access to challenging niches
Cons
- Resource-intensive in-house link building
- Competition for quality backlinks
- Some industries lack quality options
4. Outreach Monk – Best for blogger outreach
Outreach Monks website homepage.
Outreach Monks creates high-authority backlinks to enhance search engine rankings. They offer country-specific link building services and cater to international campaigns that target local audiences, ensuring businesses can expand and improve visibility.
Why I picked Outreach Monk: Outreach Monks designs country-specific campaigns to help you connect with local audiences through geographically relevant backlinks. This strategy enhances a brand’s global reach and improves its credibility and search engine rankings in targeted regions. The agency focuses on manual outreach and securing placements on niche-relevant sites, ensuring that each backlink adds significant value to your SEO efforts.
Standout Services: You’ll find their blogger outreach services effective for building relationships with influential bloggers in your industry, enhancing your brand’s credibility. Additionally, their guest posting services allow you to place your content on authoritative sites, increasing your exposure to a wider audience.
Target industries: E-commerce, digital marketing, technology, health, and finance
Specialties: Blogger outreach, guest posting, manual link building, international campaigns, and customized strategies
Pricing: Pricing upon request
Free Trial: Free consultation available
Pros
- Tailored international campaigns
- Strong blogger network
- Customized industry strategies
Cons
- Links may take time to build
- Relies on external websites
- Little control over link placement
5. BuzznBerry – Best for international link outreach
Buzznberry services homepage.
Buzznberry’s customized link building strategies enhance a website’s authority and search engine rankings. The agency focuses on securing high-quality backlinks from sites relevant to the target niche and ensures each link contributes effectively to SEO goals.
Why I picked BuzznBerry: Buzznberry conducts comprehensive analyses of your websites, competitors, and industries to craft customized link-building approaches that align with specific business objectives. They have a team of native writers and SEO specialists who create authentic content for various linguistic and cultural contexts. Additionally, the agency focuses on white-hat practices and maintains transparent processes, ensuring that acquired backlinks are sustainable and provide value over time.
Standout Services: You’ll find their local directory listings useful for boosting local SEO, helping your business become more visible in specific regions. Their niche edits service allows you to insert links into existing content, providing relevance and authority to your backlink profile.
Target industries: E-commerce, digital marketing, technology, health, and finance
Specialties: Multilingual link building, guest posting, broken link building, niche edits, and local directory listings
Pricing: Pricing upon request
Free Trial: Free consultation available
Pros
- Multilingual services available
- High-quality content support
- Performance-driven management
Cons
- Low-quality sites may accept links
- Link-building trends change frequently
- Requires collaboration with external sites
6. Searcharoo – Best for UK-based companies
Searchraroo services homepage.
Searchraroo is a UK-based link building and content marketing agency that delivers premium services at fair and affordable prices. They offer a variety of link building packages, including niche edits and guest posts, allowing clients to select options that align with their SEO goals and budgets.
Why I picked Searcharoo: Searcharoo offers a variety of link building packages to accommodate different budgets and SEO objectives. Their services include niche edits, guest posts, digital PR, and citation services, allowing you to pick only what you need and invest in link building strategies that align with your financial constraints. The agency emphasizes transparency and client collaboration through the process, provides detailed reporting, and maintains open communication.
Standout Services: You’ll find their citation services useful for improving local SEO, ensuring your business appears in relevant local searches. Their keyword research services help you target the right audience, boosting your site’s visibility in search results.
Target industries: E-commerce, local businesses, new sites, digital marketing, and small businesses
Specialties: Niche edits, guest posts, citation services, keyword research, and content marketing
Pricing: From $1,070
Free Trial: Free consultation available
Pros
- Transparent link selection process
- Client-centric approach
- Tailored approach for various budgets
Cons
- Overuse of exact-match anchors
- Low-quality sites may accept links
- Difficulty in securing high DA links
7. Rablabs – Best for a content-creation approach
Rablabs services homepage.
Rablab acquires quality backlinks through content-driven approaches that improve domain credibility and boost search visibility. They offer AI-assisted content creation and technical SEO audits to naturally attract valuable links.
Why I picked Rablab: Rablab integrates advanced artificial intelligence into its content creation process and ensures the production of engaging, SEO-optimized content that attracts high-quality backlinks. They conduct comprehensive technical SEO audits to identify issues hindering your site’s performance and to build a solid foundation for effecting link building strategies. The agency also offers personalized SEO strategy development based on your business objectives and on-page optimization to improve content relevance.
Standout Services: They offer technical SEO audits to identify and fix issues hindering your site’s performance. They also provide AI-assisted content creation, helping you produce engaging, SEO-friendly content efficiently.rablab.ca
Target industries: WordPress, Shopify, industrial, lead gen, and B2B strategies.
Specialties: SEO strategy, backlinking, local SEO (GMB), keyword research, and UX audit.
Pricing: Pricing upon request
Trial: Free SEO technical audit
Pros
- Offers personalized strategies
- Provides free SEO technical audits
- Integrates AI in content creation
Cons
- Focuses primarily on SEO and Google Ads
- Not ideal for small businesses
- Outreach-based link building may take longer
Other Link Building Agencies
Here are some additional link building agencies that didn’t make it onto my shortlist, but are still worth checking out:
- Loganix – Best for authority link packages
- Hiilite – Best for creative link strategies
- Rhino Rank – Best for content-driven link building
- FatJoe – Best for scalable outreach solutions
What Do Link Building Agencies Typically Offer?
Link building agencies are specialized firms that help improve a website’s search engine rankings by acquiring quality backlinks from other sites. They might offer things like:
- Guest posting services
- Niche edits and link insertions
- Local citation building
- Blogger outreach programs
- Content marketing strategies
Marketing professionals, SEO specialists, and digital marketing agencies typically seek out link building agencies. They address needs like increasing online visibility, improving domain authority, and driving organic traffic to websites.
Link Building Agency Selection Criteria
When selecting the best link building agencies to include in this list, I considered common business needs and pain points that these providers address. This included things like increasing domain authority and enhancing search engine visibility. I also used the following framework:
Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:
- Link audits and analysis
- Backlink acquisition
- Guest posting
- Niche edits
- Local citation building
Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:
- Multilingual link building
- Digital PR campaigns
- Competitor backlink analysis
- Content creation and marketing
- Influencer outreach programs
Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:
- Years in business
- Range of industries served
- Client portfolio diversity
- Case studies available
- Thought leadership presence
Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:
- Clarity of initial setup
- Ease of communication
- Availability of training resources
- Speed of onboarding process
- Personalized onboarding support
Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:
- Availability of support channels
- Response time to inquiries
- Quality of support provided
- Access to dedicated account managers
- Availability of support documentation
Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:
- Transparency of pricing structure
- Competitiveness of pricing
- Flexibility of pricing plans
- ROI potential based on services offered
- Discounts or package deals available
Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:
- Consistency of positive feedback
- Commonly mentioned strengths
- Areas for improvement
- Specific client success stories
- Overall satisfaction ratings
How to Choose a Link Building Agency
It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:
| Factor | What to Consider |
| Business Objectives | Align the agency’s offerings with your goals, like improving domain authority or increasing organic traffic. Ensure their strategies support your growth. |
| Service Scope and SLAs | Check if the agency offers the specific services you need, like guest posting or backlink audits, and review their service level agreements for reliability. |
| Support Availability | Ensure they offer timely support through channels like email or chat. Ask about response times and if dedicated account managers are available. |
| Costs and Pricing Structure | Review pricing models for transparency. Look for flexible plans that fit your budget and understand any additional fees or costs that might apply. |
| Communication and Reporting | Assess their reporting frequency and detail. Ensure they provide clear, actionable insights and maintain open communication about project progress. |
| Industry Experience | Evaluate their experience in your industry. Agencies with relevant expertise can better understand your market and craft effective strategies. |
| Reputation | Look for reviews and testimonials. Positive feedback from past clients can indicate reliability and effectiveness in delivering results. |
| Customization | Check if they offer tailored strategies to meet your unique needs. Agencies that customize their approach can better address your specific challenges. |
Key Link Building Agency Services
When selecting a link building agency, keep an eye out for the following key services:
- Guest posting: Secures placements on relevant blogs to boost your site’s authority and reach a wider audience.
- Niche edits: Inserts your links into existing content, providing contextually relevant backlinks that enhance your site’s credibility.
- Local citation building: Helps your business appear in local search results by adding your details to local directories.
- Blogger outreach: Builds relationships with influential bloggers to gain quality backlinks and increase brand exposure.
- Content creation: Develops engaging content that attracts links organically and strengthens your SEO strategy.
- Digital PR campaigns: Promotes your achievements through press releases and media outreach, enhancing brand reputation.
- Backlink audits: Analyzes your current backlink profile to identify strengths, weaknesses, and opportunities for improvement.
- Competitor backlink analysis: Examines competitors’ links to uncover strategies that can be adapted for your growth.
- Keyword research: Identifies the best keywords to target, helping you attract the right audience and improve search visibility.
- Influencer outreach programs: Connects with industry influencers to secure endorsements and backlinks, boosting your site’s authority.
Benefits of Link Building Agency
Partnering with a link building agency offers several benefits for your team and your business. Here are a few you can look forward to:
- Improved search rankings: By acquiring quality backlinks through guest posting and niche edits, your website can climb higher in search engine results.
- Increased brand visibility: Blogger and influencer outreach programs help your brand reach wider audiences and build recognition.
- Enhanced credibility: Local citation building and backlink audits ensure your business maintains a reputable online presence.
- Targeted traffic growth: Keyword research and content creation attract the right visitors to your site, increasing the chance of conversions.
- Competitive advantage: Competitor backlink analysis provides insights that help you stay ahead in your industry.
- Time savings: Agencies handle the complex process of link acquisition, freeing up your team to focus on core business activities.
- Customized strategies: Tailored services like digital PR campaigns and influencer outreach ensure your specific business needs are met.
Costs and Pricing Structures of Link Building Agencies
Link building agencies typically come at a custom price to accommodate various business needs, sizes, and circumstances. Providers generally work within one of the following pricing structures:
- Subscription-based: Clients pay a recurring fee for ongoing link building services, often with different tiers based on service levels.
- Project-based: Pricing is set for a specific project with defined goals and timelines, suitable for short-term campaigns.
- Scope of work (SOW): Costs are determined by the agreed scope of work, allowing for flexibility based on project complexity and requirements.
- Deliverables-based: Clients pay for each completed deliverable, such as a set number of backlinks or content pieces.
- Hourly rate: Charges are based on the time spent on link building activities, providing flexibility for smaller tasks or consultations.
Key Factors That Influence Link Building Agency Pricing
Beyond the specific pricing model, here are some additional factors that can influence the cost of link building agencies:
- Customization required: The more tailored the strategy and services, the higher the potential cost due to additional time and expertise needed.
- Link quality and quantity: High-quality backlinks from authoritative sites often come at a premium, affecting overall pricing.
- Industry complexity: Industries with strict regulations or niche markets may require specialized strategies, impacting costs.
- Geographic targeting: Expanding link building efforts to international markets can increase costs due to additional research and outreach efforts.
- Campaign duration: Longer campaigns typically require more resources, leading to higher overall expenses.
Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect and compare and contrast quotes more effectively.
Link Building Agency: FAQs
Here are some answers to common questions about link building agencies:
What should I expect from a link building agency?
When working with a link building agency, expect them to conduct a thorough analysis of your current backlink profile. They should provide a tailored strategy that includes acquiring quality backlinks from relevant sites. Regular reporting and communication are key, so ensure they offer clear updates on progress and results.
How long does it take to see results from link building?
The timeline for seeing results from link building can vary, but typically it takes three to six months to notice significant improvements in search rankings. Link building is a long-term strategy, and patience is necessary. Consistent efforts and quality backlinks will gradually enhance your site’s authority.
Can a link building agency help with penalty recovery?
Yes, a link building agency can assist with penalty recovery by conducting a backlink audit to identify harmful links. They can help disavow these links and build new, high-quality backlinks to restore your site’s reputation. It’s crucial to work with an agency experienced in handling such recoveries.
How do link building agencies ensure link quality?
Link building agencies ensure link quality by targeting authoritative and relevant sites for backlinks. They evaluate potential link sources based on metrics like domain authority and traffic. Agencies also builds relationships with reputable publishers and bloggers to secure valuable link placements.
Are there risks associated with link building?
There are risks if link building is not done correctly. Acquiring low-quality or spammy backlinks can harm your site’s reputation and lead to penalties from search engines. It’s essential to work with a credible agency that follows ethical practices and focuses on quality over quantity.
What should I expect in a link building agency’s report?
You should receive a list of acquired links, including URLs and domain metrics like domain authority or domain rating. The report may also include anchor text used, traffic data, and ranking improvements over time. If an agency doesn’t provide detailed reporting, it’s a red flag.
What are the best strategies for effective link building?
The best link building tactics involve securing high-quality backlinks from authoritative websites through ethical means like white hat link building and partnerships with industry leaders.
Avoiding black hat techniques ensures that a link building company or an seo link building services provider maintains credibility. Running a well-planned link building campaign and leveraging best link building services can boost rankings.
How does content marketing impact link building?
Creating high-quality infographics, earning brand mentions, and engaging on social media all contribute to natural backlink acquisition. Marketing services that focus on content distribution and strategic partnerships with influencers or industry leaders help generate organic, high-value links.
What’s Next?
Quit chasing shady, expensive backlinks. Quality backlinks are available on Authority Exchange. Apply now.
